The Team

Photoelectric is a design studio specializing in motion design and animation content. At Photoelectric, we believe that brands worth building have real, relevant stories worth telling. We help brands shape and share those stories to connect with the world’s most discerning consumers

Motion Designers & Owners, Joey Beason & Tom Williams, are within the top designers in the industry working from the East & West Coast and International waters. They both are listed on several best artist lists, including: 25+ Portfolio’s of Hollywood’s Best Artists. Their client list ranges from National Geographic, Home Depot, YouTube, Outdoor Channel, Fuel TV, Discovery, Fox Network, HBO, Carolina Panthers, Raycom Sports, FOXSports1 and MTV. 

‘These guys are the best animators I know - the first people I would call for any animation job. A true artist who knows how to listen to his clients, and exceed their expectations every time.’
Stephen Herbster
Manager of Creative Services & Post Production at Carolina Panthers LLC

‘A rare breed of Designer/Animator that just plain gets it. I always know that they will hit the ball out of the park on every project. Talented beyond words.’
Timothy W. Brown
Owner, Farmer Brown LLC

Producer & Owner, Lisa Canada, has worked in the marketing arena for 15+ years as a project manager and broadcast producer, working with several marketing agencies such as: Hill Holiday, Erwin Penland, Chernoff Newman, VantagePoint, etc. Lisa has collaborated with marketing teams to execute and produce branding initiatives for First Citizens Bank, Carolina First, South Carolina Parks & Recreation Tourism, Donate Life Virginia, Daniel Island and Palmetto Bluff.  Lisa has served on the American Advertising Federation for Greenville, SC for 8 years as ADDY Chair and Government Relations Chair. In 2014, she was named within Greenville’s Best and Brightest 35 years and under and currently serves on several panels discussing Advertising and Marketing with the Better Business Bureau and Lander University.


The ways we help clients tell their brand stories are as diverse as our clients themselves. Since 2011, Photoelectric has had the opportunity to collaborate with a wide range of clients - from dynamic television networks, innovative creative agencies, production companies, global brands to local start-ups. 

Our process is flexible and narrative in character, but it always begins with a story that drives a distinct, dynamic strategy. From positioning, naming and identity, development to broadcast and branded interiors, everything we do is designed to help brands tell their story in a unique and creative way. 

Case Study - Logos


Logo Presentation

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Final Logo

Marketing Materials

Style Guide


Logo Presentation with Color Exploration

Final Logo


Additional Branding:

McMillan Pazdan Smith

Logo Presentation

Final Logo

Event Video [shows logo animation]

Virginia Forestry Association

Logo Presentation

Logo Presentation, Color Exploration

Final Logo

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Lynchburg Feeds

Logo Presentation

Final Logo with Style Guide

Radium Architecture

Logo Design

Business Card Designs

Borderlands, Comics & Games

Logo Presentation with Color Exploration

Access Hollywood

Logo Presentation

Branding Process

1. Strategy - Creative team collaboration on immediate needs: Mission, Vision, Values, Tagline, Graphic Brand Elements, Style Guide, Web & Social Media Guidelines

2. Branding  - Logo Presentation, starts with black and white marks [reference Raven & VFA]

3. Branding - Color Exploration

4. Branding - Style Guide

5. Support & Guidelines for Web & Social Media